Strategy and retention
Define who to engage, why and how success is measured.
Learn more →For platforms
Scale CRM across brands and make it a platform product
Opman gives platforms one CRM operating model that scales across brands. Run platform CRM and white-label brand CRM together, sell a better managed CRM offer to brand clients and let brands brief campaigns without your team re-keying every send.
The same CRM foundations as an operator
Strategy, deliverability, Campaign Studio and Agentic CRM in one operating model. The difference is how that model scales across brands and becomes a product you can sell.
Email deliverability
Ensure communications can reach the inbox.
Learn more →Campaign Studio
Create planned and ad-hoc campaigns quickly and consistently.
Learn more →Agentic CRM
1:1 next-best-action across the player lifecycle within approved rules.
Learn more →Multi-brand operating model
One operating model across your brand set, not a bespoke CRM built from scratch for every brand.
Shared standards, brand-level control
Shared governance, measurement and production standards, with brand-level controls where they matter.
Consistent delivery at scale
Multi-brand consistency without absorbing every campaign as manual work for the platform team.
Sell managed CRM to brand clients
Many platforms already offer CRM to white-label clients. The work is often not managed in a way that is reliable or profitable.
Opman makes that offer actually managed, so the platform can drive extra revenue without absorbing every campaign as manual work.
Brand briefing and dual CRM in one system
Campaign Studio and a shared operating model keep platform CRM and brand CRM connected, not fighting each other.
Campaign Studio for brand briefing
Brand clients brief and plan the campaigns they want in Campaign Studio without the platform setting each one up by hand.
Platform CRM and brand CRM together
Platform CRM and white-label brand CRM run simultaneously, connected to the same governance, audiences and measurement.
Ways to work with Opman
Start with a focused product, or run an ongoing managed CRM operation you can also offer to brand clients. Final scope is agreed after a conversation.
Campaign Studio
Focused entry product for governed campaign production, including brand-client briefing.
Agentic CRM
Focused entry product for governed 1:1 player communication where the platform or brand runs that programme.
Managed CRM operations
Ongoing service so platforms can run CRM across brands and offer a reliable managed CRM product to clients.
Operational credibility
20+ years of CRM & operations excellence in iGaming, helping platforms run CRM across brands without rebuilding the function for every client.
Ready to strengthen platform CRM?
Book a CRM conversation about your platform operation, or a product demo if Agentic CRM is your main interest. Running a single operator brand? See Operators.