Building the function
Opman establishes the operating model and runs the work, so you get a complete CRM operation without building a large internal department first.
For operators
Build or extend the operator CRM operation
Opman can run the CRM function for you or strengthen the team already in place, delivering faster execution, consistent governance and more relevant player communication.
Two starting points
Whether you are building CRM from scratch or already running a programme, Opman fits how operators work.
Extending an existing team
Opman plugs into your current stack, fills capability gaps and removes production bottlenecks, while your team keeps ownership of priorities and approvals.
Agentic CRM in plain language
The promise is a true 1:1 experience: the next best approved action from the full player picture, personalised per player. Planned campaigns continue in Campaign Studio while Agentic CRM covers onboarding, retention, churn prevention and reactivation in one governed engine.
Governance stays explicit: eligibility, frequency, consent, responsible-gaming rules and kill switches remain under control.
Learn about Agentic CRMThe complete operator capability set
Strategy, deliverability, campaign execution and Agentic CRM in one operator-focused operation.
Strategy and retention
Define who to engage, why and how success is measured.
Learn more →Email deliverability
Ensure communications can reach the inbox.
Learn more →Campaign Studio
Create planned and ad-hoc campaigns quickly and consistently.
Learn more →Agentic CRM
1:1 next-best-action across the player lifecycle within approved rules.
Learn more →Ways to work with Opman
Start with a focused product, or combine capabilities into an ongoing managed operation. Final scope is agreed after a conversation.
Campaign Studio
Focused entry product for governed campaign production at operational speed.
Agentic CRM
Focused entry product for always-on, governed 1:1 player communication.
Managed CRM operations
Ongoing service that combines capabilities so Opman runs more of the day-to-day operation.
Full Operator CRM
Ongoing package for operators that want Opman to build or extend the complete CRM operation.
Operational credibility
20+ years of CRM & operations excellence in iGaming, helping operators run CRM without building every capability internally.
Ready to strengthen operator CRM?
Book a CRM conversation about your operation, or a product demo if Agentic CRM is your main interest. White-label or multi-brand platform? See Platforms.