Recommended starting point
Fully managed CRM operations
Opman runs the CRM operation so your commercial team can focus on traffic and partner growth. You keep control of brand, commercial priorities, offers, budgets and approvals.
For affiliates
Turn traffic into an owned, measurable audience
When valuable traffic leaves without an ongoing relationship, commercial opportunity is lost. Opman helps affiliates capture consented audience data, learn from registration and deposit outcomes and send more relevant communications, improving audience value and CPA performance without promising a universal revenue result.
Book a CRM conversationTwo ways to work
Choose a fully managed CRM operation, or use Opman’s platform with your own team. The managed model is presented first; the self-managed route stays easy to understand.
Self-managed platform
Your team uses Opman’s workflows and capabilities to operate more effectively, while owning day-to-day execution.
The same traffic can produce two outcomes
One-time click value
Traffic converts once, or leaves, without a lasting relationship you can measure and re-engage.
Owned, consented audience
A measurable audience you can learn from, segment and communicate with over time, improving the commercial value of the traffic you already attract.
Capture the relationship
Practical consent and signup experiences, such as inline or popup registration, can fit into your existing sites so visitors become an owned audience with clear permission to communicate.
Use real outcomes to improve targeting
Registration and deposit postbacks show what happened after the click. Those signals inform segments, offer cadence and future sends through outcome-based segmentation, not Agentic or operator 1:1 terminology.
Run the affiliate CRM operation
Across the operation, outcome tracking measures activity against registrations, deposits, CPA and revenue. It is a feature of the affiliate offer, not a separate product.
Campaign Studio
Create and govern campaigns.
Learn more →Email deliverability
Help communications reach the inbox.
Learn more →Strategy and retention
Keep the relationship active after the first click or conversion.
Learn more →Scale across partner brands
One operating model can support multiple partner relationships. Targeted CRM placements can also become additional inventory — for example offering a partner placement to a segment of your owned audience when commercial terms allow.
Credibility
Built on Opman’s iGaming CRM experience, helping affiliates create more value from the audience they already attract.
Talk about your traffic
Book a CRM conversation about your audience ownership, partner model and preferred way of working. Also operate brands or a platform? See Operators or Platforms.
Book a CRM conversation